Working once again with Immersive LTD I produced this animation for the Eric Prydz “HOLO” and Madison Square Garden shows’ intro. I had to create 2 sets of visuals for which it was crucial they worked together for maximum impact, one set of visuals for the massive scale LED back wall structure and one for the main focus of the show, which was intended to be a hologram screen.
The creative brief was to create something with a tech / futuristic / space visual style which would best suite Eric Prydz’s custom intro audio and which would build and grow constantly right up to the high intensity, the finale of the intro. The overall concept starts with basic elemental 3d objects which then evolve to more complex shapes, eventually forming real objects which finally create its own holographic display. During this creation process, the 3d holographic pieces spread to the huge back wall LED screens and form the full structure which then travels forward through space and is seemingly powered by the energy of the Hologram in the center of the stage.
One of the challenges of working with the Hologram screen is that we are trying to give the illusion that whatever is shown on the transparent screen surface is seemingly floating in mid-air, in order to do this the main focus of the animation is usually in the center of the frame because if any of the visual elements touch the edges, the illusion of these 3d objects is lost
Telit official trade show video at the Mobile World Congress event. The video needed to explain what Telit does in a way that average consumer could understand. Since what they do is often invisible to the average consumer and behind the scenes, the approach was to literarily take various end products apart and show the hidden inner workings of.
My work is the design and animation of motion graphic elements, matchmoving and integration with the live action footage.
Music: Kollektiv Turmstrasse – Schwindelig
The Story
The film follows the journey of “You” (the main character), a 3rd-tier technical writer who dreams of one day being a product designer. Working after hours, he creates a fantastic new product. When he presents his product to his employers, they inform him that it’s up to him to create an advertising campaign for the product – an advertising campaign that must be animated. This poses a problem for “you” – he knows very little about animation, and is instantly filled with doubts, and thus his future hangs in the balance. This is where our friendly narrator steps in, to guide “you” through the process of making an animated film. Step by step, our hero’s anxiety and doubts are put to rest, and in the end, he is triumphant!
The Production
The Story of Animation came about as a solution to a problem: The Animation Workshop, an animation school in Viborg, Denmark, had been graduating a great number of incredibly qualified animators, animation producers, and CG artists over the past 10 years. These artists had been forming small companies and beginning to produce fantastic work. The problem was not with the studios, or the quality of work they were producing, but rather with the clients: Most of them seemed to believe that animation was a simple, uncomplicated process, and were often disappointed to learn that there were very specific stages in the animation process that required their participation (and finances). It’s almost as if they believed that creating animation was as simple as pitching an idea, and then sitting back while a couple of animators with pencil and paper goofed off, told jokes, and drank copious amounts of coffee until “wallah”! the animation was finished! Furthermore, they seemed to think that there would be no difference in cost between an animated film created in flash, 2D, stop motion, cut-out, motion graphics, or fully rendered Pixar-style 3D animation! At the time Morten Thorning, Director of the Animation Workshop approached me with the idea for the film, I was experiencing similar problems with a client in Copenhagen. In fact, I’d just spent several days creating a presentation about the benefits of using animation for an environmental messaging campaign. I was tasked with convincing a panel of scientists, sociologists, environmental activists, and architects how animation could be used to create positive, engaging, and entertaining content for environmental action messaging – no small feat!
The Team
After talking things over with Morten, it was decided that I would write and direct the project, which would be produced by Claus Toksvig of The Animation Hub, and animated at Tumblehead Studios. Tumblehead, led by Magnus Moller, did an amazing job on the film, assembling a team of character designers, animators, storyboard artists, and background artists (all graduates or current students of the Animation Workshop). Tumblehead saw the entire process through, from concept to post-production. The narrator was voiced by the awesome Richard Spiegel, and the sound design and score created by Mark Menza, whose many credits include sound designer and composer for “The Jimmy Neutron Show”. Additional support was provided by Thomas Ahlmark (a veteran of many Animation Workshop productions).
During mission to Mars, Astronaut Mark Watney is presumed dead after a fierce storm and left behind by his crew. But Watney has survived and finds himself stranded and alone on the hostile planet. With only meager supplies, he must draw upon his ingenuity, wit and spirit to subsist and find a way to signal to Earth that he is alive. Millions of miles away, NASA and a team of international scientists work tirelessly to bring
To get your Business Boosted with rocket speed growth. With the help of our state of the art technology and highly Creative Artist,
you just need to contact us and we will take care of rest.
Just Contact us and Forget about your problems
Welcome to SVFX Animation Studio where Technology and Art collaborate to make miracles
we are expert in Explanatory video production, corporate video production, motion graphic,
2d animation to know more about us visit our website
Corporate Video Production – Motion Graphics Explainer Video- SVFX Animation Studio
Corporate Video Production Motion Graphics
corporate video includes presentation of your office, infrastructure, achievements, Accreditation, clients testimonials, your staffs opinion about your company, how do you work, what makes you special this all things are explained in corporate video it is called corporate video because it is used to create corporate image of company. so it is necessary for a business owner to create corporate video of his company.