What red colors mean – logo design
What red colors mean – logo design
#logodesign
What red colors mean logo design – A part of the warmer color family, primary color red is a strong, emotionally intense color.
Studies show that a products color has a 60 – 80 percent influence over a customers purchasing decision.
Some characteristics of red color:
Attention
Aggressive
Ambitious
Energetic
Proactive
Sexy
Naturally enhancing the metabolic rate in people, it has also been shown to increase respiration rates and blood pressure when people are exposed to it. It’s used in traffic systems a lot (think road signs and traffic lights) as red is a high-visibility color which has plenty of impacts.
What is interesting about red is how it has two almost-direct opposite associations: love and war. Due to red being is known as a high-impact color that often represents danger, it’s also associated with many memorable war images. However, red is known quite heavily for love and matters of the heart – with varying shades of red (from stronger, darker colors to lighter variations such as pink) being heavily associated with Valentine’s Day in Western culture.
In other cultures, red has completely different meanings. In China, red is associated with both prosperity and happiness, as well as being a symbol of good luck. In India, red represents purity and is then often used as a color used in many weddings. However, in South Africa red is the color used most in mourning.
When using red, it’s often wise to use it more as an accent color than a focal color for the whole of a website. While in some situations it works well as the main focal color, most of the time using too much red in a design can cause feelings of irritation, agitation, and even anger. However, using too little red can also create a feeling of cautiousness and manipulation.
Owing to these two extremes, it can be quite difficult using red to build the right balance. However, using red as an accent color – particularly on features that you want to enhance or make particular note of, such as buttons or other elements that push a user to make a decision – can be quite effective.
