Telit official trade show video at the Mobile World Congress event. The video needed to explain what Telit does in a way that average consumer could understand. Since what they do is often invisible to the average consumer and behind the scenes, the approach was to literarily take various end products apart and show the hidden inner workings of.
My work is the design and animation of motion graphic elements, matchmoving and integration with the live action footage.
Music: Kollektiv Turmstrasse – Schwindelig
The Story
The film follows the journey of “You” (the main character), a 3rd-tier technical writer who dreams of one day being a product designer. Working after hours, he creates a fantastic new product. When he presents his product to his employers, they inform him that it’s up to him to create an advertising campaign for the product – an advertising campaign that must be animated. This poses a problem for “you” – he knows very little about animation, and is instantly filled with doubts, and thus his future hangs in the balance. This is where our friendly narrator steps in, to guide “you” through the process of making an animated film. Step by step, our hero’s anxiety and doubts are put to rest, and in the end, he is triumphant!
The Production
The Story of Animation came about as a solution to a problem: The Animation Workshop, an animation school in Viborg, Denmark, had been graduating a great number of incredibly qualified animators, animation producers, and CG artists over the past 10 years. These artists had been forming small companies and beginning to produce fantastic work. The problem was not with the studios, or the quality of work they were producing, but rather with the clients: Most of them seemed to believe that animation was a simple, uncomplicated process, and were often disappointed to learn that there were very specific stages in the animation process that required their participation (and finances). It’s almost as if they believed that creating animation was as simple as pitching an idea, and then sitting back while a couple of animators with pencil and paper goofed off, told jokes, and drank copious amounts of coffee until “wallah”! the animation was finished! Furthermore, they seemed to think that there would be no difference in cost between an animated film created in flash, 2D, stop motion, cut-out, motion graphics, or fully rendered Pixar-style 3D animation! At the time Morten Thorning, Director of the Animation Workshop approached me with the idea for the film, I was experiencing similar problems with a client in Copenhagen. In fact, I’d just spent several days creating a presentation about the benefits of using animation for an environmental messaging campaign. I was tasked with convincing a panel of scientists, sociologists, environmental activists, and architects how animation could be used to create positive, engaging, and entertaining content for environmental action messaging – no small feat!
The Team
After talking things over with Morten, it was decided that I would write and direct the project, which would be produced by Claus Toksvig of The Animation Hub, and animated at Tumblehead Studios. Tumblehead, led by Magnus Moller, did an amazing job on the film, assembling a team of character designers, animators, storyboard artists, and background artists (all graduates or current students of the Animation Workshop). Tumblehead saw the entire process through, from concept to post-production. The narrator was voiced by the awesome Richard Spiegel, and the sound design and score created by Mark Menza, whose many credits include sound designer and composer for “The Jimmy Neutron Show”. Additional support was provided by Thomas Ahlmark (a veteran of many Animation Workshop productions).
It’s that time of the year again! We have the pleasure of showcasing some of the incredible work our clients have created over the past year. As always, we would like to say a huge thanks to them all for making us look good. Enjoy.
All the projects featured were made with the use of one or more pieces of our software: NUKE, MARI, MODO, HIERO, KATANA and OCULA. Visit thefoundry.co.uk/ to check out all of our products in more detail.
Music – Titan
Written / Produced by Scott Nixon @ SNM facebook.com/ScottNixonOfficial soundcloud.com/scottnixonmusic
Edited by Matthew McKinnon EditMSM.onfabrik.com
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Corporate Video Production – Motion Graphics Explainer Video- SVFX Animation Studio
Corporate Video Production Motion Graphics
corporate video includes presentation of your office, infrastructure, achievements, Accreditation, clients testimonials, your staffs opinion about your company, how do you work, what makes you special this all things are explained in corporate video it is called corporate video because it is used to create corporate image of company. so it is necessary for a business owner to create corporate video of his company.
Motion Graphics Work reel created by SVFX Animation studio By using After Effect software.
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Subscribe to our channel to stay tuned. Motion graphics are digital footage and/or animation technology to create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects.
Motion graphics are usually displayed via electronic media technology, but may be displayed via manual powered technology (e.g. thaumatrope, phenakistoscope, stroboscope, zoetrope, praxinoscope, flip book) as well. The term is useful for distinguishing still graphics from graphics with a transforming appearance over time without over-specifying the form. Motion graphics extend beyond the most commonly used methods of frame-by-frame footage and animation. Computers are capable of calculating and randomizing changes in imagery to create the illusion of motion and transformation. Computer animations can use less information space (computer memory) by automatically tweening, a process of rendering the key changes of an image at a specified or calculated time. These key poses or frames are commonly referred to as keyframes or low CP. Adobe Flash uses computer animation tweening as well as frame-by-frame animation and video.